Creative Brief
Design a tablets box packaging design for Kinsafe MT.
The client was launching a new drug called “Kinsafe MT,” a combination of dapagliflozin and metformin hydrochloride extended-release tablets. The packaging design should effectively communicate the product’s benefits and ensures ease of use for the end consumer.
Objective: To create a packaging design for Kinsafe MT that effectively communicates the brand identity, product information, usage Instruction, and the medication’s safety and compliance.
Target Audience: Healthcare professionals and people diagnosed with type 2 diabetes.
Deliverables
The final deliverables for this project included:
- A creative and functional design that reflects the brand’s personality and values.
A design file in a vector format – AI and EPS – that can be used for print production. - A 3D mockup of the packaging design on a tablet device to demonstrate how it will look in real life.
Technology
Illustrator, Photoshop
Client
Medcure Healthcare Ltd
Category
Packaging Design
Date
April 2022
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