Creative Brief
Project Overview: Creative logo design for Mimi Essentials.
Background: Mimi Essentials is a company that produces natural and organic skincare products. The company prides itself on its commitment to using high-quality ingredients that are gentle on the skin and safe for the environment.
As part of their branding efforts, they are looking for a new logo that captures their brand essence and communicates their mission to customers.
Brand Personality: Natural, organic, gentle, and nurturing.
Deliverables
The final deliverables for this project included:
- The final deliverables for this project will be the logo in various file formats (EPS, AI, PDF, PNG, JPG) suitable for use on digital and print media.
- A style guide outlining the logo’s color palette and typography for consistency in future branding efforts.
Technology
Illustrator
Client
Mimi Essentials
Category
Logo Design
Date
March 2022
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