Packaging Design

Praclomide Pills Box Packaging Design

Box packaging for Praclomide, a fertility medication, designed to build trust with patients and inform healthcare professionals through a clear, reassuring visual presentation.

Praclomide Pills Box Packaging Design

Project Overview: Design a box packaging design for Praclomide Pills Box Packaging Design, a medication used to induce ovulation in women experiencing infertility.

The client was launching a new line of tablets and needed a creative packaging design to communicate the product’s purpose, instil trust and confidence in potential users, and provide essential information to healthcare professionals and patients.

Target Audience:

  • Women aged 20-40 years who are experiencing infertility and wish to become pregnant.

  • Healthcare professionals, including gynecologists, obstetricians, and fertility specialists.

Deliverables

The final deliverables for this project included:

  • A clear, concise, visually appealing and informative design for the outer packaging of Praclomide, considering the box’s size, shape, and material.

  • A design file in a vector format – AI and EPS – that can be used for print production.

  • A 3D mockup of the packaging design on a tablet device to demonstrate how it will look in real life.

Project Information

Client

Medcure Healthcare Ltd

Date

June 2022

Technology

Illustrator, Photoshop

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