Creative Brief
Project Overview: Design a box packaging design for Praclomide Pills Box Packaging Design, a medication used to induce ovulation in women experiencing infertility.
The client was launching a new line of tablets and needed a creative packaging design to communicate the product’s purpose, instil trust and confidence in potential users, and provide essential information to healthcare professionals and patients.
Target Audience:
- Women aged 20-40 years who are experiencing infertility and wish to become pregnant.
- Healthcare professionals, including gynecologists, obstetricians, and fertility specialists.
Deliverables
The final deliverables for this project included:
- A clear, concise, visually appealing and informative design for the outer packaging of Praclomide, considering the box’s size, shape, and material.
- A design file in a vector format – AI and EPS – that can be used for print production.
- A 3D mockup of the packaging design on a tablet device to demonstrate how it will look in real life.
Technology
Illustrator, Photoshop
Client
Medcure Healthcare Ltd
Category
Logo Design
Date
June 2022
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