DR-FLU Cold & Flu Syrup Box and Label Design

Project Brief: Design a child-friendly yet trustworthy packaging concept for DR-FLU Syrup — a medication formulated to relieve cold and flu symptoms such as stuffy nose, sneezing, watery eyes, runny nose, fever, and headache.

The Task: Develop a bright, approachable label and box design that appeals to parents while maintaining a professional pharmaceutical feel. The goal was to clearly communicate safety, dosage information, and symptom relief for children.

The Outcome: A playful, colorful design featuring soft gradients, cheerful illustrations, and clear typography for readability. The packaging balances warmth and credibility, helping DR-FLU stand out on pharmacy shelves as a reliable children’s remedy.

Deliverables: Box design, label design, print-ready packaging files, and product mockups for marketing use.