Last updated: June 27, 2026
Please read these Terms of Use ('Terms') carefully before using the website at https://cralite.com or any services offered by Cralite Digital ('we', 'us', or 'our'). By accessing or using our website or services, you agree to be bound by these Terms. If you do not agree, please do not use our website or services.
1. Acceptance of Terms
By accessing our website, creating an account, or engaging our services, you confirm that you have read, understood, and agree to be bound by these Terms, together with our Privacy Policy, which is incorporated into these Terms by reference.
We reserve the right to update these Terms at any time. The updated version will be indicated by a revised 'Last updated' date at the top of this page and will be effective immediately upon posting. Your continued use of our website or services after any changes constitutes your acceptance of the revised Terms.
2. Eligibility
You must be at least 18 years of age to use our website or services. By using our website or services, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into a binding agreement. If you are accessing our services on behalf of a business or organisation, you represent that you have the authority to bind that entity to these Terms.
3. Description of Services
Cralite Digital provides the following services:
SEO and AI Search Optimization: We help businesses rank higher on Google and appear in AI search results, including Google AI Overviews, ChatGPT, and Perplexity, through technical SEO, local optimisation, and content strategy.
Web Design and Development: We design fast, mobile-first websites and e-commerce stores with modern UI, built to reflect your brand, convert visitors, and support SEO through clean code and speed optimisation.
Creative Design and Branding: We create cohesive visual identities including logos, brand guidelines, packaging design, social media graphics, and marketing materials.
Rich Media Advertising: We create interactive, animated digital ads for Google Display, social, and programmatic platforms designed to drive higher engagement, clicks, and conversions.
Social Media Marketing: We build and manage social media presences across Instagram, Facebook, LinkedIn, X, and TikTok, including strategy, content creation, paid campaigns, and reporting.
Data Analysis and Reporting: We provide custom dashboards, data visualisations, and actionable reports to help businesses understand their marketing performance and customer behaviour.
We reserve the right to modify, suspend, or discontinue any service at any time with or without notice. We will not be liable to you or any third party for any modification, suspension, or discontinuation of services.
4. User Accounts
Certain areas of our website, including the customer portal, require you to create an account. When creating an account, you agree to:
Provide accurate, current, and complete information during registration.
Maintain and promptly update your account information to keep it accurate and complete.
Keep your password confidential and not share it with any third party.
Be responsible for all activity that occurs under your account, whether or not authorised by you.
Notify us immediately at hello@cralite.com if you become aware of any unauthorised use of your account or any other breach of security.
Accounts are for individual use only and may not be transferred or shared. We reserve the right to suspend or terminate your account at our sole discretion, including where we believe your account has been compromised, misused, or used in violation of these Terms.
You may request deletion of your account at any time by contacting us at hello@cralite.com. Upon deletion, your access to account features will be removed, though we may retain certain information as required by law or as described in our Privacy Policy.
5. User Reviews
Registered customers may submit reviews of our services. By submitting a review, you agree that:
Your review is based on your genuine, first-hand experience with our services.
Your review is accurate and not misleading.
Your review does not contain defamatory, offensive, obscene, or unlawful content.
Your review does not infringe the intellectual property or privacy rights of any third party.
You grant Cralite Digital a non-exclusive, royalty-free, perpetual, worldwide licence to use, reproduce, publish, and display your review in connection with our services and marketing materials.
We reserve the right to remove any review at our sole discretion, including reviews that violate these Terms, are fraudulent, or are otherwise inappropriate. We do not endorse the opinions expressed in user reviews.
6. Acceptable Use
You agree to use our website and services only for lawful purposes and in a manner consistent with these Terms. You must not:
Use our website or services in any way that violates any applicable local, national, or international law or regulation, including the laws of Kenya.
Scrape, crawl, spider, or use any automated means to extract data or content from our website without our prior written consent.
Copy, reproduce, resell, redistribute, or exploit any content, materials, or deliverables from our website or services for commercial purposes without our prior written consent.
Attempt to gain unauthorised access to any part of our website, server, or any system or network connected to our website.
Transmit any unsolicited or unauthorised advertising or promotional material, spam, or any other form of solicitation.
Impersonate any person or entity, or falsely state or misrepresent your affiliation with any person or entity.
Interfere with or disrupt the integrity or performance of our website or services, or the data contained therein.
Use our website or services to engage in any conduct that is harmful, fraudulent, deceptive, or objectionable.
We reserve the right to investigate and take appropriate legal action against anyone who violates this provision, including reporting such conduct to relevant law enforcement authorities.
7. Intellectual Property
All content on our website, including but not limited to text, graphics, logos, icons, images, audio clips, and software, is the property of Cralite Digital or its content suppliers and is protected by Kenyan and international intellectual property laws.
You are granted a limited, non-exclusive, non-transferable licence to access and use our website for personal, non-commercial purposes. This licence does not include the right to:
Modify, copy, or create derivative works based on our website or its content.
Use our content for any commercial purpose without our prior written consent.
Remove any proprietary notices or labels on our content.
Use any data mining, robots, or similar data gathering and extraction tools on our website.
Any deliverables created by Cralite Digital specifically for a client under a service agreement remain subject to the intellectual property terms set out in that agreement. In the absence of a written agreement to the contrary, all rights in deliverables remain with Cralite Digital until full payment has been received.
The Cralite Digital name, logo, and all related names, logos, product and service names, designs, and slogans are trademarks of Cralite Digital. You must not use such marks without our prior written permission.
8. Third-Party Links and Services
Our website may contain links to third-party websites or services that are not owned or controlled by Cralite Digital. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services. We do not warrant the offerings of any of these entities or their websites.
We encourage you to review the terms and privacy policies of any third-party websites you visit. The inclusion of any link does not imply our endorsement of the linked site.
9. Disclaimer of Warranties
Our website and services are provided on an 'as is' and 'as available' basis without any warranties of any kind, either express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, or non-infringement.
We do not warrant that:
Our website or services will be uninterrupted, timely, secure, or error-free.
The results obtained from the use of our services will be accurate or reliable.
Any errors in our website or services will be corrected.
Results from SEO, digital marketing, and related services are inherently variable and depend on many factors outside our control, including search engine algorithm changes, market conditions, and client-side factors. We do not guarantee specific rankings, traffic levels, or business outcomes.
10. Limitation of Liability
To the fullest extent permitted by applicable law, Cralite Digital, its directors, employees, partners, agents, suppliers, or affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including without limitation loss of profits, data, goodwill, or other intangible losses, resulting from:
Your access to or use of, or inability to access or use, our website or services.
Any conduct or content of any third party on our website.
Any content obtained from our website or services.
Unauthorised access, use, or alteration of your transmissions or content.
Our total liability to you for any claim arising out of or relating to these Terms or our services shall not exceed the total amount paid by you to Cralite Digital in the three months preceding the claim.
11. Indemnification
You agree to defend, indemnify, and hold harmless Cralite Digital and its directors, employees, partners, agents, suppliers, and affiliates from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable legal fees) arising out of or relating to your violation of these Terms or your use of our website or services, including but not limited to any content you submit, post, or transmit through our website.
12. Governing Law and Dispute Resolution
These Terms shall be governed by and construed in accordance with the laws of Kenya, without regard to its conflict of law provisions.
Any dispute arising out of or in connection with these Terms, including any question regarding their existence, validity, or termination, shall first be referred to mediation. If the dispute is not resolved through mediation within 30 days of referral, either party may refer the matter to the courts of Kenya, and you irrevocably submit to the exclusive jurisdiction of those courts.
13. Termination
We may terminate or suspend your access to our website or services immediately, without prior notice or liability, for any reason, including if you breach these Terms. Upon termination, your right to use our website and services will immediately cease.
All provisions of these Terms which by their nature should survive termination shall survive, including ownership provisions, warranty disclaimers, indemnity, and limitations of liability.
14. Severability
If any provision of these Terms is found to be unenforceable or invalid under applicable law, that provision shall be limited or eliminated to the minimum extent necessary so that these Terms shall otherwise remain in full force and effect and enforceable.
15. Entire Agreement
These Terms, together with our Privacy Policy and any service agreements entered into between you and Cralite Digital, constitute the entire agreement between you and Cralite Digital regarding your use of our website and services, and supersede all prior and contemporaneous agreements, representations, and understandings.
16. Contact Us
If you have any questions about these Terms, please contact us at:
Cralite Digital
Email: hello@cralite.com
Website: https://cralite.com