Creative Brief
Project Overview: Design a tablet box packaging design for Proclamsia, a medicine used to treat high blood pressure.
The client was launching a new line of tablets and needed a creative packaging design to grab potential customers’ attention and communicate the product’s features and benefits. The packaging design should be functional, easy to store and transport, and reflect the brand’s personality.
Target Audience: Healthcare professionals and adults diagnosed with high blood pressure.
Deliverables
The final deliverables for this project included:
A creative and functional design that reflects the brand’s personality and values.
A design file in a vector format – AI and EPS – that can be used for print production.A 3D mockup of the packaging design on a tablet device to demonstrate how it will look in real life.
