Free Schema Markup Generator

Generate structured data (JSON-LD) to boost your search visibility and click-through rates.

Which Schema.org markup would you like to generate?

Use this Schema.org structured data generator to create JSON-LD markups easily. After generating, test your markup using the Google Rich Results Test or the Schema Markup Validator.

Article Schema

Use this builder to create accurate JSON-LD for articles, blog posts, and news content.

0/110 characters
Useful for topical reinforcement (not ranking manipulation). Separate keywords with commas.

Rich Result Eligibility

Can be eligible for article rich result features when headline, image, dates, author, and publisher data are complete.

Completion: 0/5 key signals
Missing signals
HeadlineAuthor NameDate PublishedImage(s)Publisher Name

JSON-LD Preview

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<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article"
}
</script>

How to Use the Schema Builder

Select a schema type, fill the relevant fields, then copy or download the JSON-LD. Use the test button to validate with Google's tool.

1. Choose a Schema Type

1. Choose a Schema Type

Select the Schema.org type that best matches your page or content.

2. Fill in the Required Fields

2. Fill in the Required Fields

Provide the key information relevant to your selected schema type.

3. Generate, Copy, and Test

3. Generate, Copy, and Test

Copy the JSON-LD, run the Rich Results Test, and paste into your site head.

Frequently Asked Questions

What is JSON-LD schema markup?
JSON-LD schema markup is structured data added to your website’s code to help search engines understand your content. It enables enhanced search results like rich snippets, business details, and FAQs.
Schema markup does not directly boost rankings, but it improves how your content is interpreted. This can increase visibility in search results and improve click-through rates.

Choose based on your page:

  • Organization / LocalBusiness → company websites
  • Article / BlogPosting → blog content
  • FAQPage → FAQs
  • Product → eCommerce

Using the right type improves your chances of rich results.

Add the generated JSON-LD to your website’s <head> section or before the closing <body> tag. Most CMS platforms support this via plugins or custom code blocks.
Use tools like Google’s Rich Results Test or the Schema Markup Validator to check for errors and confirm eligibility for rich results.
No. Only include fields that are accurate and relevant. High-quality, correct data is more important than completing every field.

Still stuck? Contact us.

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